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Unplanned decision by a consumer to buy a product or service just before purchase
behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends
Impulse_purchase
Process of decline in quality of decisions over time
the Mars bars and Skittles. Not for nothing are these items called impulse purchases." Decision fatigue can lead people to avoid decisions entirely, a
Decision_fatigue
Concept in economics
Unlike an impulse purchase, a considered purchase typically has a long purchase cycle and significant consequences. Considered purchase decisions exist
Considered_purchase
Topics referred to by the same term
consumer behavior around purchasing Compulsive buying disorder (CBD), an obsession with shopping Impulse buy (AKA impulse purchase), an unplanned decision
Buy
Topics referred to by the same term
through to 1992 Impulse (body mist), made by Unilever Impulse (software), a digital game distribution system Impulse purchase (also impulse buying), unplanned
Impulse
Defunct video game distribution platform (2008-14)
Impulse was a digital distribution and multiplayer platform. Originally developed by Stardock to succeed Stardock Central, it was purchased by GameStop
Impulse_(software)
display unit normally placed on a shop counter to encourage consumer impulse purchases. These types of display stands are principally fabricated from printed
Counter_display_unit
1984 home computer
product that integrated low-cost hardware to be sold at an affordable "impulse-purchase price". Spital wanted to offer a device that would not commandeer the
Amstrad_CPC_464
Retrieved November 8, 2025. "OK Go Teams Up with Blender Studio for "Impulse Purchase" Visual". Live Music Blog. September 4, 2025. Retrieved September 4
OK_Go_videography
Toy in 1970s
each unit, and became a millionaire. In 2022, the toy company Super Impulse purchased the rights to the Pet Rock, reviving the brand. In the 2020s, Pet
Pet_Rock
Item purchased without inspection
dictionary. Cultural references to pigs Green goods scam Lipstick on a pig Impulse purchase Oxford English Dictionary, 3rd Edition, 2006 s.v. 'pig' P4 Heywood
Pig_in_a_poke
Regional airline of Australia (1992–2004)
Oxley Airlines. In April 1994, it was rebranded as Impulse Airlines. In May 1994 Impulse purchased Pacific Aviation from Ansett Transport Industries.
Impulse_Airlines
12th episode of the 4th season of The Simpsons
States on January 14, 1993. The plot revolves around Springfield's impulse purchase of a faulty monorail from a conman, and how it subsequently falls to
Marge_vs._the_Monorail
Decision-making process used by consumers
risk and the consumer's motivations. In the case of an impulse purchase, such as the purchase of a chocolate bar as a personal treat, the consumer may
Buyer_decision_process
Economic theory
purchases during periods of economic uncertainty. The report also noted that this spending pattern has also been associated with impulse purchasing and
Lipstick_effect
Class of mental disorders characterized by an inability to resist temptations or urges
Impulse-control disorder (ICD) is a class of psychiatric disorders characterized by impulsivity – failure to resist a temptation, an urge, or an impulse;
Impulse-control_disorder
2025 studio album by OK Go
No. Title Writer(s) Length 1. "Impulse Purchase" Damian Kulash, Jr. Timothy Nordwind 2:39 2. "A Stone Only Rolls Downhill" Kulash 3:20 3. "Love" Kulash
And_the_Adjacent_Possible
Internet meme
feel that they must act quickly to secure the item. This can lead to impulse purchases, as consumers use multiple cognitive biases, disguised as girl math
Girl_math
Study of consumption of goods and services
impulse purchases fall into four categories: including pure impulse buying, reminded impulse buying, suggestion impulse buying, and planned impulse buying
Consumer_behaviour
Method of package delivery where payment is made upon receipt
retailers: The customer does not need to own a credit card to purchase. Impulse purchases may increase as payment is not due at the time of ordering. The
Cash_on_delivery
Long-range solar-powered aircraft
Solar Impulse is a Swiss long-range experimental solar-powered aircraft project, and also the name of the project's two operational aircraft. The privately
Solar_Impulse
American toy company
com/goliath-acquires-crazy-aarons/ Whitten, Sarah (4 August 2020). "From impulse purchase to scented stress relief: How Crazy Aaron's Thinking Putty is surviving
Crazy_Aaronʼs
Sealed package of cards or figurines
typically higher. Booster packs are generally priced to serve as good impulse purchases, with prices comparable to a comic book and somewhat lower than those
Booster_pack
rockets) are classified by total impulse into a set of letter-designated ranges, from 1⁄8A up to O. The total impulse is the integral of the thrust over
Model rocket motor classification
Model_rocket_motor_classification
Type of psychological relationship
activities, including purchasing products endorsed by celebrities. Unlike influencers, celebrities bring their fans with stronger impulse purchase. Targeted consumers
Parasocial_interaction
Home video game console
to $199.99 earlier that summer. Nintendo priced the console as an impulse purchase, a strategy from the toy industry. The price of the console in the
Nintendo_64
Sense of regret after having made a purchase
dissonance and impulse buying have shown that impulse buyers experience less cognitive dissonance when they are disappointed with their purchase. The main
Buyer's_remorse
American politician
a bill would limit the number of people who buy pet rabbits as an impulse purchase--especially around Easter. After the issue was brought to her attention
Katherine_Waldron
Abstract strategy board game
considers Omok a children's game, but after her roommate loses money on an impulse purchase, she enters the tournament for the prize money and loses badly, being
Gomoku
Video game business model
selling and purchase of microtransactions. According to a post made by Gabe Duverge on the Touro University Worldwide (TUW) website, impulse buying is a
Microtransaction
American innovator and thought leader
News. Retrieved 28 August 2024. Sarah Whitten (4 August 2020). "From impulse purchase to scented stress relief: How Crazy Aaron's Thinking Putty is surviving
Aaron_Muderick
Form of communication for marketing
"commercial". The main objective in an infomercial is to create an impulse purchase, so that the target sees the presentation and then immediately buys
Advertising
Pantyhose in egg-shaped packaging
with finding a new packaging design that would appeal to women as an impulse purchase. Roger Ferriter of the New York creative agency Herb Lubalin Associates
L'eggs
Tendency to act on a whim without considering consequences
antidepressants and SSRIs. Impulse buying consists of purchasing a product or service without any previous intent to make that purchase. It has been speculated
Impulsivity
American supermarket chain
easier shoplifting were more than offset by profits from increased impulse purchasing. Others were initially experimenting with this format, which came
Piggly_Wiggly
Synthesiser series
expensive instruments that start at $400, and bringing it down to almost impulse purchase levels". He specifically highlighted the E-4 due to its vocal processing
Aira_Compact
Soft substance meant to be chewed without swallowing
counterculture and teenage rebelliousness. Others blamed smartphones reducing impulse purchases at the checkout. Demand for chewing gum also declined during the COVID-19
Chewing_gum
Short-term incentive to initiate trial or purchase
purchases an item without any forethought, that was impulse buying. Product manufactures want to promote and encourage this instant purchase impulse in
Sales_promotion
British writer
Forever House (2017) A Family Recipe (2018) A Home From Home (2019) The Impulse Purchase (2022) Thirty Days in Paris (2023) The Secret Beach (2024) A Sea Change
Veronica_Henry
Concept in sociology and economy
consumerism practised by men and women. The data about materialism and impulse purchases of 1,180 Americans indicate that men have greater scores for materialism
Conspicuous_consumption
Concept in social psychology
Guo, Junpeng (January 2021). "How does scarcity promotion lead to impulse purchase in the online market? A field experiment". Information & Management
Scarcity_(social_psychology)
Marketing technique emphasizing 3D model displays
possible, and influence purchasing decisions. A recent study has found that these two techniques have the greatest effect on impulse buying; therefore, they
Visual_merchandising
Line of digital media players developed by Google
5/10 score in his review, saying, "The Chromecast is basically an impulse purchase that just happens to be the simplest, cheapest, and best solution for
Chromecast
Shopping to improve one's mood
Studies have shown that both hedonic and utilitarian impulses significantly drive impulse purchases. However, a study found that when individuals compulsively
Retail_therapy
Architectural element
found crown end displays, where high-margin goods are displayed for impulse purchase. In retail stores that do not primarily sell food, aisles containing
Aisle
Russian nonprofit organization
the Laboratory of Social Entrepreneurship, the "More than a Purchase!" program, the "Impulse of Kindness" award. In addition to financial and organizational
Our_Future_(fund)
Staten Island Ferry vessel
Tries to Sell His Staten Island Ferry in Hilarious 'SNL' Sketch After Impulse Purchase". People. Retrieved December 22, 2025. Kaloi, Stephanie (May 5, 2025)
MV_John_F._Kennedy
Form of electronic commerce
exploring a shopping site, whereas the complexity dimension may induce impulse purchases. Internet consumers are self-conscious and emphasize personalized
Online_shopping
Conditional access system
Systems to Free TV with new value-added services. KeyFly provides for impulse-purchase of pay-per-view events or subscription periods, which can be paid for
KeyFly
Organization
UNC-Embratel and Unimobile. Jamster also added to its revenues by adding "impulse purchasing"—when you downloaded one ringtone, you were offered others. This turned
Jamba!
2012 Canadian TV series or program
Floor" January 24, 2013 Jeff pressures his staff to fit his recent impulse purchases into an already overcrowded warehouse. Meanwhile, a friend talks Jeff
The_Liquidator_(TV_series)
TheSlap, focusing on food recipes. Meanwhile, Cat becomes obsessed with impulse-purchasing odd items from a catalog from "Sky Store", much to her friends' concern
List_of_Victorious_episodes
And an appraiser has good news-and bad news-about a pricey Wild West impulse purchase. 369 14 "Mega Pick Madness" July 26, 2023 (2023-07-26) 24.14 Junk drunk
List of American Pickers episodes
List_of_American_Pickers_episodes
Law prohibiting retailers from displaying tobacco
reduce smokers’ reported exposure to tobacco advertising and curb impulse purchases, supporting their use as part of comprehensive Tobacco Advertising
Tobacco_display_ban
American businessman
yellow aerosol can, expanding sales into supermarkets to tap into impulse purchases and growing distribution from 1,200 wholesalers when he was hired
John_Barry_(WD-40)
Software company (1986–1999)
companies that want to "sell software by the pound, appealing to impulse purchases by customers who are intrigued but don't want to drop $40 for a piece
SoftKey
Roller coaster
2015. The project was complete by April 2015. Impulse replaced the Bumper Boats ride, which was purchased from Rocky Glen Park in Moosic, Pennsylvania
Impulse_(roller_coaster)
Retail stores that sell general goods
types of stores in shopping centers. They succeed partly because of impulse purchases. The common term in North America for a small general merchandise
Variety_store
Part of the advertising industry
emotional purchases: In the final quadrant, consumers make low-involvement, relatively inexpensive purchases that make them feel good. Impulse purchases and
Advertising_management
1966 New York masquerade ball
Capote spent $16,000 on the ball (roughly $150,000 in 2024). Capote purchased a black-and-white composition book and spent most of July sitting by his
Black_and_White_Ball
Use of sex appeal in advertising
they believe sex still sells, specifically with “low-risk products impulse purchases.” The study also mentions “alcohol, entertainment and beauty are the
Sex_in_advertising
Long television commercial
Martin (2001) found that infomercial purchases involved some degree of planning rather than being purely impulse purchases. Aspects of advertising content
Infomercial
2011 video game
potential to gain a larger audience. The low price was planned to entice impulse purchases.[citation needed] Section 8: Prejudice uses the Unreal Engine 3 game
Section_8:_Prejudice
Form of product packaging
merchandising unit serves as SRP. Secondary placements can trigger impulse purchases. Often, roll-up palettes, called dollies, are used as a base for merchandising
Shelf-ready_packaging
ultra-fast fashion. The cheaper prices of fast fashion typically lead to impulse purchases, resulting in a higher return rate; many of such returns are then
Environmental impact of fashion
Environmental_impact_of_fashion
Vehicle propelled by ejection of gases
second. An equivalent measure, the net impulse per weight unit of propellant expelled, is called specific Impulse, I s p {\displaystyle I_{sp}} , and this
Rocket
1985 board wargame designed by Harry Rowland
naval units, even if it is taking place in the land combat phase of an impulse. The rules are designed to be able to cope with different types of activity
World_in_Flames
Criminal activities that involve alcohol use
serious offenses like damaging vehicles or buildings. Impaired judgment and impulse control are key factors. Alcohol intoxication weakens a person's ability
Alcohol-related_crime
Laws or policies that regulate firearms
2018. Diez et al. 2017. Koenig, Christoph; Schindler, David (2021). "Impulse Purchases, Gun Ownership, and Homicides: Evidence from a Firearm Demand Shock"
Gun_control
They were often available for purchase for $1 or less each, a feature that often saw them marketed as an impulse purchase line at checkouts and newsagents
Dyna-Flytes
American murder defendant (born 1964)
to the murders—placed the M'Naghten rules, along with the irresistible impulse test for sanity, under close public scrutiny in the United States. At Yates's
Andrea_Yates
Effect of e-commerce on the retail industry
at their own pace, quickly get in and out the store, and make more impulse purchases "What is Amazon effect? - Definition from WhatIs.com". WhatIs.com
Amazon_Effect
Study conducted to improve advertising
DAGMAR Frequency (marketing) Global Marketing Guerrilla marketing Impulse purchase Infomercials Integrated marketing communications Marketing Marketing
Advertising_research
Environmental non-profit project
paid. See templates for discussion to help reach a consensus. › The Solar Impulse Foundation is an environmental non-profit project that is founded in 2003
Solar_Impulse_Foundation
Subgenre of bluegrass music
Eduard Kristůfek produce guitars, mandolins, and dobros that are known and purchased worldwide. Most significantly, perhaps, are the metal parts produced by
Czech_bluegrass
Economic concept
typically at or near the end of an aisle, whose purpose is to stimulate impulse purchasing or to complement other products in the vicinity. For example, the
Retail_marketing
Use of social media platforms by fashion designers and consumers
out on what’s “in.” These two drivers of overconsumption lead to impulse purchases where consumers buy things that are unnecessary and beyond their essential
Social media use in the fashion industry
Social_media_use_in_the_fashion_industry
Former US home video distributor
Oliver responded by reducing video cassette prices to and promote impulse purchasing as part of CIC Video's reformed distribution strategy. After the sudden
CIC_Video
Type of pet
affectionate demeanor. These traits unfortunately make them tempting impulse purchases, leading to hundreds of macaws and cockatoos being put up for adoption
Companion_parrot
known outtakes. Coltrane became the first artist to sign with the new Impulse! Records when it bought out his Atlantic contract in April 1961. He would
John_Coltrane_discography
Non-governmental organization
Impulse labeled solution must be the best in its class: the most environmentally friendly as well as economically viable and available for purchase today
World Alliance for Clean Technologies
World_Alliance_for_Clean_Technologies
Out-of-home advertising service
weren't about to lose their place in line to make some last-minute impulse purchases." In February 1993, Turner announced the discontinuation of the CNN
CNN_Checkout_Channel
Type of commercial dog breeding facility
pet shops, the internet or newspapers. The aim is to crack down on impulse purchases and shut down unregistered backyard breeders. These breeders should
Puppy_mill
Overview of and topical guide to marketing
modelling Consumer confusion Decoy effect Impulse purchases Prospect theory Window shopping Consumers' purchase decisions are influenced by a range of internal
Outline_of_marketing
Dual process theory of persuasion
While source credibility may help with thought out purchases (central cues), impulse purchases can be influenced by emotion (peripheral cues). It is
Elaboration_likelihood_model
Former League of Legends team
Team Impulse (TiP) was a professional League of Legends team that competed in the North American League of Legends Championship Series (NA LCS). The team
Team_Impulse
American businessman
UNC-Embratel and Unimobile. Jamster also added to its revenues by adding "impulse purchasing" - when you downloaded one ringtone, you were offered others. This
Vernon_Irvin
Not being determined by reason
Arbitrariness is the quality of being "determined by chance, whim, or impulse, and not by necessity, reason, or principle". It is also used to refer to
Arbitrariness
59th mayor of Ottawa
particularly seniors, from high pressure sales tactics, which often lead to impulse purchases. In the spring of 2004, the Federal and Provincial governments signed
Jim Watson (Canadian politician)
Jim_Watson_(Canadian_politician)
Obsession with shopping and buying behavior
addiction is characterized by an eagerness to purchase unnecessary or superfluous things and a lack of impulse control when it comes to shopping. It is a
Shopping_addiction
only forgives Dawn after Claire points out that, despite acting on every impulse, Dawn never left him, showing she truly loves Todd. With Claire looking
List of The Good Doctor episodes
List_of_The_Good_Doctor_episodes
American mass murderer (1992–2012)
consumed by "feelings of rage, hate and (at least unconscious) murderous impulses". The writing was described by the educator as so graphic and violent that
Adam_Lanza
Pejorative for Northerners who moved South after the American Civil War
colleagues; manipulation of Federal patronage; embezzlement of public funds; purchase of votes; and intimidation of voters by the presence of Federal troops
Carpetbagger
customer and provides benefits to the business including increased footfall, impulse buying, and increased numbers of customers due to the added convenience
Merchant_account_provider
American entertainment company
Viacom over Viacom's launch of the TV Land cable network. Viacom had purchased Paramount in 1994, and the contract for USA Network prohibited either
Universal Filmed Entertainment Group
Universal_Filmed_Entertainment_Group
American jazz pianist (born 1966)
Piano Years active 1989–present Labels Chiaroscuro, Criss Cross, Blue Note, Double-Time, Venus, Impulse!, Blue Note Records Website www.billcharlap.com
Bill_Charlap
American entrepreneur and venture capitalist (born 1967)
hands of large players like Google and Amazon. In 2024 it also invested in Impulse Space (in-space transportation services), Ramp, Crusoe (AI infrastructure
Peter_Thiel
American serial killers and rapists known as the Tool Box Killers
from giving full expression to our most primitive, and sometimes violent, impulses. — Forensic Psychiatrist Dr. Ronald Markman, reciting conclusions of his
Lawrence Bittaker and Roy Norris
Lawrence_Bittaker_and_Roy_Norris
Season of television series
must create 8 dishes split between a hot table, cold window and an impulse purchase at the cash. The winning chef (from the winning team) receives $10
Top_Chef_Canada_season_5
American record label
Am-Par purchased Grand Award Records including the newly formed Command Records label, in 1959. The company started a second label for jazz, Impulse! Records
ABC_Records
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