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Spotify viral marketing campaign
Spotify Wrapped is a year-in-review feature and viral marketing campaign hosted by Spotify every year since 2016. Typically released in late November or
Spotify_Wrapped
Swedish audio streaming service
Spotify friends. Spotify Wrapped had generated two billion impressions worldwide, and more ninety million Spotify users share their Spotify Wrapped statistics
Spotify
Retrieved 1 December 2021. Spangler, Todd (30 November 2022). "Spotify Launches Wrapped 2022: Bad Bunny, Taylor Swift Are Most-Streamed Artists of the
List of most-streamed artists on Spotify
List_of_most-streamed_artists_on_Spotify
Form of marketing focused on creating content for a targeted audience online
across 80+ countries. Spotify started its viral marketing campaign Spotify Wrapped in 2016. The campaign was designed to promote Spotify by encouraging people
Content_marketing
British entrepreneur, investor, and podcaster (born 1992)
Social Chain, and in 2017, started The Diary of a CEO podcast, which Spotify Wrapped ranked second in its list of most popular podcasts globally in 2025
Steven_Bartlett_(businessman)
songs and albums as well as chart records on the audio streaming platform Spotify. On this list, songs are ranked by cumulative streams since their release
List of Spotify streaming records
List_of_Spotify_streaming_records
British podcast
Influential Creators of 2025". Time. July 9, 2025. Retrieved July 10, 2025. "Spotify Wrapped 2025 announces the year's biggest artists, songs and albums". The Independent
The_Diary_of_a_CEO
Minecraft multiplayer server
“Dream SMP” was listed as a genre label on Spotify and received media attention after appearing in Spotify Wrapped in late 2021. The label reflected a listener-based
Dream_SMP
Marketing strategy that uses existing social networks to promote a product
to their brand using clever marketing tactics. Spotify Wrapped is a viral marketing campaign by Spotify released annually since 2016 between November 29
Viral_marketing
Indian podcaster (born 1994)
"Raj Shamani beats Joe Rogan to become India's no.1 podcaster in Spotify Wrapped 2025; full list inside". The Financial Express. 8 December 2025. Retrieved
Raj_Shamani
Indian singer (born 1987)
most streamed Indian artist on Spotify from 2019-2025. Covered by multiple publications listed below: "Spotify Wrapped 2025: Arijit Singh rules India's
Arijit_Singh
Music discovery website
musical genres listed on Spotify, which are usually not visible on the Spotify app itself aside from its yearly Spotify Wrapped event. These genres are
Every_Noise_at_Once
American rock band
received "thirty or forty million listeners a month" via a message for Spotify Wrapped. However, following allegations against Hawley, Horowitz stated otherwise
Tally_Hall
Topics referred to by the same term
in 2006 Spotify Wrapped, viral marketing campaign by Spotify WRAP (Florida), defunct Central Florida, USA radio station, which held the WRAP call sign
Wrap
Former Spotify employee
the release of the 2024 edition of Spotify Wrapped, he criticised its rollout, stating that "the goal of Wrapped, in particular, is brand virality,"
Glenn McDonald (data engineer)
Glenn_McDonald_(data_engineer)
Upcoming DC Studios film by James Gunn
Marston, George (December 3, 2025). "James Gunn can't share his whole Spotify Wrapped because 'All' the top songs are in Man of Tomorrow". Total Film. GamesRadar+
Man_of_Tomorrow_(film)
Online tool for synthesizing documents
Notebook has also been adopted by companies and students. The 2024 Spotify Wrapped used Gemini Notebook to generate podcast-style personalized overviews
Gemini_Notebook
South Korean girl group
via Naver. Bimo Aprilianto, Muhammad (November 19, 2025). "Line-up Spotify Wrapped Live Indonesia 2025, Ada eaJ dan Hearts2Hearts". idntimes.com. Archived
Hearts2Hearts
Indian singer, songwriter and composer
tunes or the visuals he portrays. Tagat, Anurag (4 December 2024). "Spotify Wrapped 2024: Arijit Singh dominates for the fourth year in a row as the most
Anuv_Jain
French rapper and singer (born 1990)
cinquième année consécutive sur Spotify". Franceinfo (in French). 3 December 2025. Retrieved 5 December 2025. "Spotify Wrapped 2025: Jul, GIMS and Bad Bunny
Jul_(rapper)
American media personality (born 1988)
Mescal. She appeared as herself in a sketch that parodied the annual Spotify Wrapped feature. Shortly after, on December 10, 2024, she starred in a live
Trisha_Paytas
Indian singer-songwriter
Stone India. Retrieved 21 May 2025. Images Staff (5 December 2024). "Spotify Wrapped 2024: Talha Anjum dethrones Atif Aslam as Pakistan's most-streamed
Talwiinder
Danish actress and singer (born 2004)
Nørby (3 December 2025). "Årets Spotify Wrapped afslører tre tendenser i dansk musik lige nu" [This year's Spotify Wrapped reveals three trends in Danish
Annika_Wedderkopp
Music streaming service by YouTube
user's top artists, songs, albums and playlists, in a similar style to Spotify Wrapped. In February 2023, YouTube Music launched Radio Builder, a free and
YouTube_Music
Internet bot
data from a user's Spotify account. An article in The Verge described the internet bot as being "for people who find Spotify Wrapped too chipper". Aderoju
How_Bad_Is_Your_Spotify?
Pakistani rapper (born 1995)
2024 Spotify Wrapped, he became the most-streamed local artist in Pakistan. He had 17 tracks featured out of the top 30 Pakistani tracks on the Spotify Global
Talha_Anjum
British comedian
co.uk. Retrieved 27 May 2026. Trendell, Andrew (3 December 2025). "Spotify Wrapped 2025 launches – here's how to see your top songs, artists, albums and
Al_Nash
2023 studio album by Olivia Rodrigo
before embarking on the Sour Tour. In late 2022, while revealing her Spotify Wrapped, she confirmed that new music was underway. On January 8, 2023, she
Guts_(album)
2025 animated film by Maggie Kang and Chris Appelhans
physical edition was published in February 2026. To coincide with Spotify Wrapped for 2025, a brief animated video was released of Huntrix thanking their
KPop_Demon_Hunters
German singer and musician (born 1998)
die "Deine Schuld"-Sängerin, Bravo (in German) (29 November 2023). Spotify Wrapped 2023, Vogue (German edition) Overwien, Bernd (17 November 2023). Ayliva
Ayliva
2023 Indian film by Lokesh Kanagaraj
safety constraints. "Naa Ready" emerged Spotify's most-streamed Tamil track of 2023, as per Spotify Wrapped 2023. Song "Thaamara Poovukkum" from Pasumpon
Leo_(2023_Indian_film)
Indian singer and rapper (born 1995)
Song In 9th Grade? Read Deets!". News24. Retrieved 8 December 2024. "Spotify Wrapped India 2023: Arijit Singh takes top spot for fourth consecutive year;
King_(singer)
American singer, songwriter, and actress (born 1999)
6, 2024. Retrieved August 6, 2024. "Sabrina Carpenter reveals her Spotify Wrapped most listened-to artists after 'Espresso' tops list". Yahoo! News.
Sabrina_Carpenter
Genre of music
awareness of the term increased with its inclusion in the 2021 edition of Spotify Wrapped. Boisvert, Lauren (2024-12-30). "Do You Believe in Bubblegrunge? Here
Bubblegrunge
Indian singer and music producer (born 1986)
Rahman, BTS, and more top Spotify Wrapped India 2021". Arijit Singh, Pritam, A.R. Rahman, BTS, and more top Spotify Wrapped India 2021 | Bandwagon | Music
B_Praak
Musical artist
December 20, 2024. Myers, Owen; D'Souza, Shaad (December 4, 2024). "Does Spotify Wrapped Even Matter?". i-D. Retrieved December 20, 2024. Henderson, Taylor
Cortisa_Star
Nigerian singer-songwriter (born 1991)
December 2023. "Burna Boy most streamed artist in Sub-Saharan Africa- Spotify Wrapped 2023". Daily Post. Lagos, Nigeria. 1 December 2023. Retrieved 1 December
Burna_Boy
Singaporean singer-songwriter
with Soph T. and "The Best Mistake" in 2023. Sherman received the Spotify Wrapped 2023's "Best Local Song" award. He released "Awesome", "endless shine"
Sherman_Zhuo
English singer, songwriter and actor (born 1994)
May 2024. Retrieved 26 June 2024. Savage, Mark (30 November 2022). "Spotify Wrapped: Harry Styles had the most-streamed song of 2022". BBC. Archived from
Harry_Styles
Australian singer and rapper (born 1990)
Han, Susan (30 November 2022). "Here's the global K-Pop edition of Spotify Wrapped 2022!". allkpop.{{cite web}}: CS1 maint: url-status (link) Wilder,
DPR_Ian
2024 studio album by Taylor Swift
2024. Retrieved May 2, 2024. Spangler, Todd (December 4, 2024). "Spotify Wrapped 2024: Taylor Swift Is Most-Streamed Artist, Women Dominate Global Top
The_Tortured_Poets_Department
Indian musician and composer
highest ranking till date is 68th in Spotify. He is also the 2nd most streamed artist of India Spotify Wrapped since 2021 till 2024 with consistently
Pritam
2024 studio album by Beyoncé
16, 2024. "We're Commemorating a Decade of Spotify Wrapped With Our Best and Boldest Wrapped Yet". Spotify. December 4, 2024. Archived from the original
Cowboy_Carter
American chef and content creator
longer-format YouTube series Side of Salt. He has also partnered with Spotify to promote Spotify Wrapped. As of 2026, he had nearly 5 million followers across social
Henry_Laporte
American social news and discussion site
of short video content. In December 2021, the company introduced a Spotify Wrapped-like feature called Reddit Recap that recaps various statistics from
Subscription-based music streaming service
and allows them to share this on social media in a similar vein to Spotify Wrapped. In March 2021, it was announced that financial technology company
Tidal_(service)
2011 soundtrack album by various artists
the most-streamed Pakistani albums of 2025 in the year-end Spotify Wrapped rankings by Spotify Pakistan. Mahmood, Rafay (June 1, 2011). "Bol's music: A
Bol_(soundtrack)
Danish singer (born 2003)
Elbke (4 December 2024). "Spotify Wrapped er ude nu – se årets mest streamede musik i Danmark og globalt" [Spotify Wrapped is out now – see the year's
Mumle
Prime Minister of Australia since 2022
Collectors and Joy Division. On 30 November 2023, Albanese posted his Spotify Wrapped to his Instagram story, indicating his top artists for the year to
Anthony_Albanese
Season of television series
50 Programming Boosts Ratings Across Late Night, Peacock | Exclusive". TheWrap. Retrieved February 8, 2025.{{cite web}}: CS1 maint: deprecated archival
Saturday_Night_Live_season_50
Tanzanian bongo flava musician
with three additional singles, "Sing", "Tomorrow", and "Tunamjua". In Spotify Wrapped 2024, Marioo emerged as the most listened to artist in Tanzania, outranking
Marioo
Specialized or niche genre
2024-07-30. Rodgers, Katherine (2020-12-03). "Why There Are So Many Weird Spotify Wrapped Genres - PAPER Magazine". Paper. Archived from the original on 2024-11-23
Microgenre
Country in North Africa
emerging as leading figures alongside established icons. According to Spotify Wrapped 2024, seven of the ten most-streamed songs in Egypt came from newer
Egypt
Kenyan hip hop group
"Wakadinali dominate Spotify Wrapped 2023". KBC. KBC. Retrieved 13 May 2024. "Wakadinali Just Reached a Major Milestone on Spotify". www.mpasho.co.ke.
Wakadinali
Filipino singer and songwriter (born 1999)
from the original on December 6, 2024. Retrieved December 5, 2024. "Spotify Wrapped 2024: Hev Abi, Bini lead Philippine charts". GMA News. December 5,
Maki_(singer)
Danish producer and songwriter (born 1994)
Nørby (3 December 2025). "Årets Spotify Wrapped afslører tre tendenser i dansk musik lige nu" [This year's Spotify Wrapped reveals three trends in Danish
Anton_Westerlin
Portrayal of professional wrestling events as being real
Donald Trump's McDonald's visit in Pennsylvania, the Spotify viral marketing campaign Spotify Wrapped and the Super Bowl. Many comments on Vought International
Kayfabe
Italian rapper (born 1992)
Ebbasta was ranked as one of the most listened to Spotify artists of the year, based on Spotify Wrapped data. For the year of 2025, he was ranked as Italy's
Sfera_Ebbasta
American singer-songwriter (born 1969)
Hannah (December 6, 2024). "Mariah Carey Addresses Rumors Her 2024 Spotify Wrapped Video Was AI". Billboard. Retrieved December 6, 2024. "20 of Mariah
Mariah_Carey
Norwegian singer and songwriter (born 2003)
(in Norwegian). Retrieved 2025-11-28. Julia Muggerud (2025-12-03). "Spotify wrapped: Dette høyrde nordmenn på i 2025" (in Norwegian). Retrieved 2025-12-03
Tobias_Sten
British singer, songwriter, and record producer (born 1998)
iHeart Radio Jingle Ball - 2023 El Rey Theatre (Los Angeles) - 2023 Spotify Wrapped - 2023 Roundhouse (London) for the Rolling Stone UK Awards - 2023 Village
Kenya_Grace
May 2024. Retrieved 22 July 2024. Savage, Mark (30 November 2022). "Spotify Wrapped: Harry Styles Had the Most-Streamed Song of 2022". BBC. Archived from
Cultural impact of Harry Styles
Cultural_impact_of_Harry_Styles
2024 single by Lady Gaga and Bruno Mars
2025). "Bad Bunny Is Top Artist & Has Top Album of the Year as 2025 Spotify Wrapped Arrives: Full Details". Billboard. Archived from the original on March
Die_with_a_Smile
Filipino pop rock band
from the original on September 7, 2024. Retrieved September 6, 2024. "Spotify Wrapped 2024: Hev Abi, BINI lead Philippine charts". GMA News. December 5,
Cup_of_Joe_(band)
Filipino singer-songwriter and musician (born 1999)
creator Esnyr, BINI on top". Rappler. Retrieved December 5, 2024. "Spotify Wrapped 2024: Hev Abi, BINI lead Philippine charts". GMA News. December 5,
Dionela
Thai boy band
Year 2024 Breakout Band of the Year BUS because of you i shine Won Spotify Wrapped Live Thailand 2024 Top Radar Thailand Artist of 2024 BUS because of
BUS_(band)
Filipino girl group
from the original on December 6, 2024. Retrieved December 5, 2024. "Spotify Wrapped 2024: Hev Abi, Bini lead Philippine charts". GMA News. December 5,
Bini_(group)
Italian musician, DJ and producer (born 1973)
Good". On 6 December, Ponte released a dedicated song to Spotify Wrapped 2023: "Losing You – Spotify Singles", celebrating the Police track "Every Breath
Gabry_Ponte
2021 single by Zack Tabudlo
days, with a total of 129 million streams as of February 17, 2023. On Spotify Wrapped, "Pano" placed as the fourth most-played Philippine track in 2022.
Pano_(song)
2023, https://ngr.korean-culture.org/en/293/board/245/read/104905 "Spotify Wrapped: Nigeria is One of the Top 3 Markets for K-pop in Sub-Saharan Africa
Impact and popularity of K-pop
Impact_and_popularity_of_K-pop
2024 Pakistani film by Abdul Wali Baloch
with the label Mass Appeal. According to the Spotify Wrapped, he was the most streamed artist in Spotify Pakistan that year. While he was discussing the
Kattar_Karachi
Retrieved February 16, 2025. "ครั้งแรกในไทย! Spotify ประกาศรายชื่อศิลปิน เพลงที่สุดแห่งปีในงาน "Spotify Wrapped Live Thailand 2024"" (in Thai). December 7
List of awards and nominations received by Jeff Satur
List_of_awards_and_nominations_received_by_Jeff_Satur
British comedy podcast
announced as one of the most popular podcasts in the UK in 2020 in Spotify's annual Wrapped feature. Chris and Rosie Ramsey published the book Sh**ged. Married
Shagged_Married_Annoyed
Indonesian singer and actress (born 2001)
2023 Spotify Wrapped Live Indonesia as Top 2 Female Artist of The Year and Top 3 Artist of The Year Tiara Andini receive the 2024 Spotify Wrapped Live
Tiara_Andini
Filipino rock band formed in 2007
named as the most streamed artist on Spotify for the Philippines. They are the first Filipino act to top Spotify Wrapped, with "Kung Di Rin Lang Ikaw" claiming
December_Avenue_(band)
2023 soundtrack album by Anirudh Ravichander
Ready" emerged as Spotify's most-streamed Tamil track of 2023, as per Spotify Wrapped 2023. The track "Ordinary Person" which was released as the second
Leo_(soundtrack)
Music streaming service by Apple
have listened to the most over the entire year, a feature similar to Spotify Wrapped. It has since been updated so that users can view monthly listening
Apple_Music
Indonesian singer (born 2002)
2023. "Line Up Spotify Wrapped Live Indonesia 2024, Ada NIKI dan Sal Priadi". Retrieved 6 December 2024. "Daftar Pemenang Spotify Wrapped Live Indonesia
Salma_Salsabil
South Korean girl group
2023. Retrieved January 5, 2023. Karen, Gwee (December 2, 2022). "Spotify Wrapped: BTS are the most-streamed K-pop artist globally in 2022". NME. Archived
I-dle
2023 single by Miley Cyrus
Retrieved November 29, 2023. Newman, Vicki (December 18, 2023). "Spotify Wrapped 2023: Miley Cyrus anthem "Flowers" is most streamed track of the year"
Flowers_(Miley_Cyrus_song)
Moroocan rapper (born 1997)
this year's Spotify Wrapped list". Esquire Middle East. Retrieved 2025-12-18. "XACTO - EXTASE [EP]". YouTube. Retrieved 2025-03-20. "'Spotify Singles' Debuts
Tagne
Thai rapper and singer (born 1997)
from the original on January 2, 2024. Retrieved January 2, 2024. "Spotify Wrapped Live Indonesia 2023 Winner List". December 1, 2023. Retrieved December
BamBam
American psychedelic musical artist
2024-05-03. Reporter, Harrison Abbott Gaming (2021-12-01). "Mazie on How Spotify Wrapped Is a Game-Changer for Indie Artists". Newsweek. Retrieved 2024-05-02
Mazie_(singer)
Indian singer (born 1984)
Anindita (29 November 2023). "Arijit Singh tops most-streamed artist on Spotify Wrapped 2023. See full list". India Today. Retrieved 30 November 2023. Sneha
Shreya_Ghoshal
Country within the United Kingdom
January 2021). "About Us". Screen Scotland. Retrieved 21 March 2025. "Spotify Wrapped 2023 top song predictions ahead of release". www.bracknellnews.co.uk
Scotland
2020 single by Nobita
of Spotify Philippines within half of the calendar year, "Ikaw Lang" was declared as the most-played Philippine track in 2022 on Spotify Wrapped, acquiring
Ikaw_Lang_(song)
2024 single by Dionela ft. Jay R
from the original on December 6, 2024. Retrieved December 5, 2024. "Spotify Wrapped 2024: Hev Abi, BINI lead Philippine charts". GMA News. December 5,
Sining_(song)
Indonesian singer (born 1993)
2021. Pamungkas became the most-streamed Indonesian artist in 2020 on Spotify Wrapped list. The Walk the Walk album was also the most-streamed album of 2020
Pamungkas_(singer)
American web designer
designs in 2022. He was inspired by Spotify Wrapped, a marketing campaign that summarizes the top musicians and songs Spotify users have listened to in a year
Soren_Iverson
Upcoming musical television film
2025). "Disney's "Camp Rock 3" Wraps Filming". What's on Disney+. Retrieved November 2, 2025. "Spotify". open.spotify.com. Retrieved July 6, 2026. DisneyMusicVEVO
Camp_Rock_3
Danish rapper and songwriter (born 1996)
Elbke (4 December 2024). "Spotify Wrapped er ude nu – se årets mest streamede musik i Danmark og globalt" [Spotify Wrapped is out now – see the year's
Icekiid
German power metal band
music video on AFM Records' YouTube channel. In Orden Ogan's 2023 Spotify Wrapped Artist Message, Levermann announced to followers that a new album titled
Orden_Ogan
Barcelona Femení 2022–23 football season
counterparts starred in videos promoting the 2022 Spotify Wrapped, as part of the club's affiliation with Spotify. On 3 December, the team extended their winning
2022–23 FC Barcelona Femení season
2022–23_FC_Barcelona_Femení_season
American rapper (born 1995)
announced through a series of Instagram posts and later through his 2025 Spotify Wrapped fan message that new music was on the way. He confirmed that a new
A_Boogie_wit_da_Hoodie
Schneider, Aliya (April 30, 2025). "Josh Gottheimer created a fake Spotify Wrapped to show he's a Springsteen fan. Now the Boss' guitarist is endorsing
2025 New Jersey gubernatorial election
2025_New_Jersey_gubernatorial_election
Danish rapper and songwriter (born 1995)
Nørby (3 December 2025). "Årets Spotify Wrapped afslører tre tendenser i dansk musik lige nu" [This year's Spotify Wrapped reveals three trends in Danish
Lamin_(rapper)
French social media app released in 2020
TikTok Now, following the same concept. In December 2022, similar to Spotify's "Wrapped," BeReal launched a feature involving a video of a compilation of
BeReal
Albanian-Danish rapper (born 1996)
Nørby (3 December 2025). "Årets Spotify Wrapped afslører tre tendenser i dansk musik lige nu" [This year's Spotify Wrapped reveals three trends in Danish
Artigeardit
Filipino boy band
from the original on November 26, 2022. Retrieved November 26, 2022. "Spotify Wrapped 2022: OPM Artists NOBITA, Zack Tabudlo, and Ben&Ben Lead the Charts"
BGYO
Mandarin popular music
Times. p. 15. Retrieved 16 July 2011. 美通社 (8 December 2023). "2023 Spotify Wrapped: How the world listened to Mandopop this year". 新浪香港. Retrieved 6 January
Mandopop
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