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Using sports to improve reputations
corporate levels, it is believed that sportswashing has been used to cover up vices, crimes, and scandals. Sportswashing is an example of reputation laundering
Sportswashing
Use of sports to promote Saudi Arabia
practice often referred to as "sportswashing." Human rights groups characterized the event as "a blatant attempt at sportswashing to legitimise the country's
Sportswashing_in_Saudi_Arabia
Country in West Asia
kingdom's strategy received criticism for appearing as a method of sportswashing soon after Saudi's US-based 2018 lobbying campaign foreign registration
Saudi_Arabia
PGA Tour commissioner (born 1970)
on 'sportswashing'". The Guardian. July 26, 2023. Retrieved January 4, 2024. "PIF chairman Mohammed bin Salman 'doesn't care' about 'sportswashing' accusations"
Jay_Monahan
Future association football tournament in Saudi Arabia
follows heightened attention to issues such as the normalisation of sportswashing, Saudi Arabia's human rights record, migrant workers, and inter-state
2034_FIFA_World_Cup
Vice President of the United Arab Emirates
and other critics have characterized Mansour's sports investments as sportswashing to improve the image of the UAE amid its controversial human rights
Mansour_bin_Zayed_Al_Nahyan
Multi-stage cycling race
to "Sportswash" Bahrain's Human Rights Abuses – Bahrain Institute for Rights and Democracy". Retrieved 9 September 2025. "Bahrain's Sportswashing of the
Tour_de_France
Sovereign wealth fund of Saudi Arabia
International UK described the takeover as “a blatant example of Saudi sportswashing”. The UK government declined to release details of its discussions with
Public_Investment_Fund
Danish footballer (born 1963)
football in the country. He has been criticised for participating in sportswashing, by receiving money to promote World Cup hosts Russia and Qatar. In
Peter_Schmeichel
Association football tournament in Qatar
women and its position on LGBT rights, which led to allegations of sportswashing. Qatar's climate and lack of a strong football culture were also criticised
2022_FIFA_World_Cup
American professional wrestling and entertainment company
Arabia by WWE have been subjected to criticism due to allegations of sportswashing. WWE has been accused of contributing to Saudi Arabia's discrimination
WWE
North American professional basketball league
to enhance its image. HRW accused the league of being complicit in "sportswashing" the UAE's poor human rights record, while the country seeks to display
National Basketball Association
National_Basketball_Association
Professional golf league
image through sports. Human rights groups have criticized LIV Golf as sportswashing, a political strategy by Saudi Arabia to cleanse its repressive global
LIV_Golf
Country in West Asia
2025. Fruh, Kyle; Archer, Alfred; Wojtowicz, Jake (2 January 2023). "Sportswashing: Complicity and Corruption". Sport, Ethics and Philosophy. 17 (1): 101–118
United_Arab_Emirates
Association football club in England
racing and golf for sportswashing. As reported by Josh Noble, a sports editor for the Financial Times, HRW defines sportswashing as "an effort to distract
Newcastle_United_F.C.
Saudi association football league
attention and criticism. Some observers have described the investments as sportswashing, while Saudi officials have presented the reforms as part of sports
Saudi_Pro_League
British businesswoman (born 1973)
condemnation by human rights organizations who characterized the takeover as "sportswashing." The other 19 Premier League clubs condemned the Saudi takeover of
Amanda_Staveley
Annual esports tournament series held in Saudi Arabia
over Saudi Arabia's human rights record and the tournament's use for sportswashing in a way not too dissimilar to other Saudi Arabian sports investments
Esports_World_Cup
Series of professional wrestling events
(including suppression of women's and LGBT rights), allegations of sportswashing, and the assassination of Saudi journalist Jamal Khashoggi. Some WWE
WWE_in_Saudi_Arabia
Swiss cycling team
subject to disruptions by protestors over the Gaza War and accused of sportswashing. In November 2025, it was announced that the team would go through a
NSN_Cycling_Team
Association football club in Germany
you have to say, it's basically the same mechanism as in Qatar. It's sportswashing," said Kessen. "Rheinmetall is happy to be able to paint a little black
Borussia_Dortmund
Financial services organization
TIAA's 'sportswashing' its contribution to climate change". Pittsburgh Post-Gazette. Retrieved April 19, 2024. "Letter | Don't let 'sportswashing' ruin
TIAA
Motorsport event
awareness of their plight. The event has been widely cited as an example of sportswashing. Human rights activists called for the cancellation of the 2012 Bahrain
Bahrain_Grand_Prix
21st round of the 2021 Formula One season
to host a race in Saudi Arabia drew condemnation and accusations of sportswashing from several human rights organizations. Felix Jakens, the head of campaigns
2021_Saudi_Arabian_Grand_Prix
British racing driver (born 1985)
confronted human rights in Bahrain and spoke out on allegations of sportswashing. Hamilton said he "won't let it go unnoticed" after an 11-year-old boy
Lewis_Hamilton
American broadcast television network
criticized by the National Press Club for participating in alleged sportswashing by the Saudi government following the assassination of journalist Jamal
The_CW
Takeover of football club led by Public Investment Fund
on the Premier League and UK-Saudi Arabia relations, and perceived sportswashing. After interventions from then-Prime Minister of the United Kingdom
2021 takeover of Newcastle United F.C.
2021_takeover_of_Newcastle_United_F.C.
Upcoming association football tournament in Morocco, Portugal and Spain
World Cup to bolster its claim over Western Sahara, such as through sportswashing. Morocco initially planned to build a stadium in Dakhla for the World
2030_FIFA_World_Cup
community against participating in China's sportswashing efforts. According to Amnesty "China is hoping for sportswashing gold and it's vital that every effort
Concerns and controversies at the 2022 Winter Olympics
Concerns_and_controversies_at_the_2022_Winter_Olympics
Upcoming multi-sport event
"Saudi Minister says hosting Olympics is "ultimate goal", rejects sportswashing allegations". Inside the Games. 22 August 2022. Archived from the original
Bids for the 2036 Summer Olympics
Bids_for_the_2036_Summer_Olympics
Emirati baseball organization
United and its partnerships with prominent MLB players is an example of sportswashing. Asia Series History of baseball outside the United States "2023 All-Star
Baseball_United
Formula One Grand Prix
Khashoggi. Saudi Arabia has denied the Grand Prix was being used for sportswashing, arguing that the race forms part of the country's efforts to open itself
Saudi_Arabian_Grand_Prix
Multi-sport event in Berlin, Germany
The Berlin Games are now widely cited as the archetypal example of "sportswashing"—the use of a prestigious sporting event to improve the image of an
1936_Summer_Olympics
Management of public communication of organizations
(marketing) Public relations in India Publicist Reputation management Sportswashing Crisis Management Damage Control Grunig, James E; Hunt, Todd (1984)
Public_relations
Annual series of entertainment events in Riyadh, Saudi Arabia
Riyadh Season has long been criticized as being part of the country's sportswashing campaign designed to divert attention from the country's poor human
Riyadh_Season
American rock band
2026). "Linkin Park to Soundtrack Royal Rumble in Saudi Arabia, Because Sportswashing Needs a Chorus". MetalSucks. Archived from the original on January 14
Linkin_Park
Façade making something seem better than in reality
Russian Empire Folly, architecture vernacular Fake building Façadism Sportswashing Kijong-dong Portmeirion, a folly tourist village, used as the filming
Potemkin_village
Association football tournament in Argentina
in non-democratic states, foreshadowing contemporary debates about “sportswashing” in global politics. Argentina's controversial and favourable decisions
1978_FIFA_World_Cup
Season-ending championship in women's tennis
(2024-11-01). "WTA Finals in Riyadh: women's tennis has become Saudi sportswashing tool". The Guardian. ISSN 0261-3077. Retrieved 2025-08-22. "The Controversy
WTA_Finals
Stir-fried noodle dish from Thailand
2022-04-12. Dubner, Stephen J.; Kelley, Ryan (8 June 2022). "What Is Sportswashing (and Does It Work)?". Freakonomics. Retrieved 2022-06-27. Karp, Myles
Pad_thai
International football competition
means of diverting attention from domestic human rights concerns, a sportswashing criticism that has also accompanied other major events hosted by the
2026 FIFA U-15 World Cup & Festival
2026_FIFA_U-15_World_Cup_&_Festival
Football World Cup host nation bids
the tournament. The proposal attracted controversy for accusations of sportswashing Saudi Arabia's poor human rights record, and the country's unfavourable
2030_FIFA_World_Cup_bids
Chinese esports organization
and driving engagement to the tournament, which is seen to some as a sportswashing tool that Saudi Arabia is using to distract the public from their poor
LGD_Gaming
Investment and development agency of Rwanda
country. There were also claims of Rwandan president Paul Kagame is using sportswashing to enhance the country's reputation and potentially "persuading the
Rwanda_Development_Board
Most important word or expression in a year
permacrisis Carolean Kyiv lawfare Partygate quiet quitting splooting sportswashing vibe shift warm bank 2023 AI Bazball deinfluencing nepo baby ultraprocessed
Word_of_the_year
Saudi esports organization
gaming fans and pundits have likened Falcons' push into esports to 'sportswashing'." Team Falcons fields rosters in Apex Legends, Counter-Strike 2, Dota
Team_Falcons
Russian sports club
Sweden to UAE move". FirstSportz. Retrieved 2023-11-03. "Why the UFC's 'sportswashing' of Chechnya's dictator is a problem". the Guardian. 2018-09-29. Retrieved
Fight_Club_Akhmat
City and entertainment megaproject in Riyadh Province, Saudi Arabia
human rights organisations, who accused Saudi Arabia of attempting to sportswash its international image and raised concerns over the country’s human rights
Qiddiya_City
Chinese esports organization
and driving engagement to the tournament, which is seen to some as a sportswashing tool that Saudi Arabia is using to distract the public from their poor
Weibo_Gaming
Multi-purpose indoor arena located on Yas Island in Abu Dhabi
groups, which claimed the event was assisting repressive regimes in sportswashing their human rights records. Human Rights Watch urged the NBA to undertake
Etihad_Arena
European esports organisation
and driving engagement to the tournament, which is seen to some as a sportswashing tool that Saudi Arabia is using to distract the public from their poor
G2_Esports
President of El Salvador since 2019
have described El Salvador's hosting of such events as an attempt at sportswashing. Bukele has promoted surfing as part of El Salvador's tourism market
Nayib_Bukele
Qatar's use of soft power
Financial gains are not the sole rewards of sportswashing; there are also reputational benefits. Sportswashing which is said to involve the leveraging of
Qatari_soft_power
NBA basketball games outside the USA and Canada
Rights Watch accusing the NBA of helping the United Arab Emirates in "sportswashing" its poor human rights record. On September 30, 2024, HRW sent a letter
NBA_Global_Games
Suffix in the English language
gain Sanewashing – Downplaying the radical aspects of a person or idea Sportswashing – Using sports to improve reputations Well-being washing – Public policy
-washing
Human rights non-government organisation
their international image and gain legitimacy. HRF tracks instances of 'sportswashing' and 'artwashing', where repressive governments host concerts, sporting
Human_Rights_Foundation
Regular-season tournament of the National Basketball Association
on October 4–6, 2024. The Human Rights Watch had accused the NBA of "sportswashing" the UAE's human rights record and urged it to cancel the games over
NBA_Cup
Downplaying the radical aspects of a person or idea
them seem normal", and suggests it is analogous to greenwashing or sportswashing. Paul Farhi wrote in The Atlantic, in reference to the term, that reporters
Sanewashing
concerns for the state of human rights in Qatar, with the state accused of sportswashing in hosting the World Cup. A large concern in Qatar's hosting of the
Human rights issues involving the 2022 FIFA World Cup
Human_rights_issues_involving_the_2022_FIFA_World_Cup
Saudi esport organization
the Esports World Cup have faced criticism for serving as a form of sportswashing by the Saudi government to divert attention from human rights issues
Esports_Foundation
American academic and soccer player
Summer Olympics. He released his book Red Card: The 2026 World Cup, Sportswashing, and the FIFA Greed Machine in June 2026, amidst the 2026 FIFA World
Jules_Boykoff
Russian mixed martial artist (born 1992)
Retrieved 16 March 2020. Zidan, Karim (29 September 2018). "Why the UFC's 'sportswashing' of Chechnya's dictator is a problem". the Guardian. Retrieved 2025-03-07
Said_Nurmagomedov
British bicycle manufacturer
team, which was rebranded Israel–Premier Tech in 2022, was accused of "sportswashing [Israel's] grave crimes against Palestinians". Gitelis defended the
Factor_Bikes
Second round of the 2022 Formula One season
event. Hosting country Saudi Arabia was under constant condemnation for sportswashing its human rights through the Formula One Grand Prix. The event took
2022_Saudi_Arabian_Grand_Prix
American professional golfer (born 1993)
toward the golfers for participating in LIV Golf and accusing them of sportswashing and betraying the United States. In June 2023, DeChambeau stated in
Bryson_DeChambeau
Off-road rally raid
country. It is one of several allegations of the Saudi Arabian efforts at sportswashing that have been directed at the Saudi royal family. Despite the criticism
Dakar_Rally
(taking superficial actions in the name of helping the environment), or sportswashing (using sporting events to burnish one's reputation and gloss over corruption
False or misleading statements by Donald Trump
False_or_misleading_statements_by_Donald_Trump
Issues with football tournament in Qatar
workers, women, and position on LGBT rights, leading to allegations of sportswashing. Others have cited Qatar's intense climate and lack of a strong football
List of 2022 FIFA World Cup controversies
List_of_2022_FIFA_World_Cup_controversies
Romanian car manufacturer
between automobiles and carbon emissions, with some accusing Dacia of sportswashing; as a result, UTMB chose to remove the "Dacia" naming from its Chamonix
Automobile_Dacia
Emirati investment manager
Jamie (11 November 2018). "Amnesty criticises Manchester City over 'sportswashing'". The Guardian. Retrieved 24 July 2023. "Chapter 1: Bending the Rules
Khaldoon_Al_Mubarak
TBA April 2, 2023 (2023-04-02) 6.985 25 "The Origin of Everything; Sportswashing; The Resurrection Of Notre Dame " TBA April 9, 2023 (2023-04-09) 7.571
List_of_60_Minutes_episodes
Esports tournament series held in Saudi Arabia
awards. The Esports World Cup continues to be criticized for its use of sportswashing to cover up Saudi Arabia's human rights record. As part of their new
2025_Esports_World_Cup
both women's rights and human rights activists—described the deal as sportswashing. Though CONCACAF frequently invited guest countries in the late 1990s
Saudi Arabia at the CONCACAF Gold Cup
Saudi_Arabia_at_the_CONCACAF_Gold_Cup
WWE pay-per-view and livestreaming event
November 6, 2019. Powell, John (October 31, 2019). "WWE, Saudi Arabia 'sportswashing' country's 'dire human rights record' with first-ever women's match"
Crown_Jewel_(2019)
Strategic framework in Saudi Arabia
2017. Retrieved 13 December 2017. Zidan, Karim (2 September 2019). "Sportswashing: how Saudi Arabia lobbies the US's largest sports bodies". The Guardian
Saudi_Vision_2030
Motorcycle race held in Qatar
Airways Grand Prix of Qatar The race has been argued to be an example of sportswashing. "MOTOGP CLASS CANCELLED AT THE GRAND PRIX OF QATAR". FIM-live.com.
Qatar_motorcycle_Grand_Prix
as of December 2025 (link) Revealed: Saudi Arabia's $6bn spend on 'sportswashing' "Saudi Pro League Performance Stats, 2024-25 Season". ESPN. Retrieved
Football_in_Saudi_Arabia
Snooker non-ranking tournament in Riyadh, Saudi Arabia
chairman, Steve Dawson, was met with criticism accusing Saudi Arabia of sportswashing. Amnesty International criticised snooker's involvement in Saudi Arabia
Riyadh Season Snooker Championship
Riyadh_Season_Snooker_Championship
Snooker ranking tournament in Saudi Arabia
event attracted criticism from journalists, who accused the country of sportswashing. However, players welcomed the event, lauding its "astronomical" prize
Saudi_Arabia_Snooker_Masters
British ultrarunner, author and activist
and a founding member of The Green Runners. He is outspoken about sportswashing, unveiling protest banners at race finishes and pledging not to run
Damian_Hall
Basketball league
and Bloomberg News have also described the league as being a tool for sportswashing for the Rwandan government's repression and the regime's involvement
Basketball_Africa_League
2023 Japanese sports drama television series
series' discourse was criticised in the Shukan Shincho, suspecting it of sportswashing by underplaying the impact of the physical and psychological violence
Sanctuary (Japanese TV series)
Sanctuary_(Japanese_TV_series)
Snooker tournament
chairman, Steve Dawson, was met with criticism accusing Saudi Arabia of sportswashing. Amnesty International criticised snooker's involvement in Saudi Arabia
2024_World_Masters_of_Snooker
Inappropriate contributions to Wikipedia
sued by migrant workers from the 2022 FIFA World Cup, accusing them of sportswashing. Portland said editing Wikipedia pages was not endorsed by Portland
Conflict-of-interest editing on Wikipedia
Conflict-of-interest_editing_on_Wikipedia
Use of positive actions to conceal unethical behavior
Humanewashing Money laundering Pinkwashing (LGBT) Reputation management Sportswashing The United Nations and Transnational Organized Crime, p. 166, Phil Williams
Reputation_laundering
Football match
the event as an attempt to "rebrand" its tarnished image, known as "sportswashing". Matteo Salvini, the deputy prime minister of Italy, also labelled
2018_Supercoppa_Italiana
occurred at several of the games, such as the 2018 championship game. Sportswashing Sources vary on how much Trump paid for the team. Trump stated that
Donald Trump and American football
Donald_Trump_and_American_football
Season of television series
fields after volcatic activity in Iceland 25 "The Origin of Everything; Sportswashing; The Resurrection Of Notre Dame " TBA April 9, 2023 (2023-04-09) 7.571
60_Minutes_season_55
Professional esports league
human rights abuses by the Saudi monarchy, leading to accusations of sportswashing and at least one player boycotting the tournament. The Chinese esports
Apex_Legends_Global_Series
Dressage and show jumping event
criticism from some in the European press, accusing the country of "sportswashing" a traditionally European sport. During the event, several equine focused
2024 FEI World Cup Finals (show jumping and dressage)
2024_FEI_World_Cup_Finals_(show_jumping_and_dressage)
History of Paris Football Club
via a popular sport like football, committing a practice known as ‘sportswashing’. The council also demanded the release of detainees put on death row
History_of_Paris_FC
to enhance its image. HRW accused the league of being complicit in "sportswashing" the UAE's poor human rights record, while the country seeks to display
NBA criticisms and controversies
NBA_criticisms_and_controversies
Overview of and topical guide to sports
Kolpak ruling Nationalism and sport Ministry of Sports Racism in sport Sportswashing Sport policies of the Arab League Sport policies of the European Union
Outline_of_sports
Use of art in gentrification
alongside other forms of “washing," such as greenwashing, pinkwashing, and sportswashing, which are often described as practices aimed at shaping public perception
Artwashing
2026 flag football tournament
due to injury Paez-Pumar, Luis (September 16, 2025). "Tom Brady Adds Sportswashing To His Impressive Résumé". Defector. Retrieved March 15, 2026. Austin
Fanatics Flag Football Classic
Fanatics_Flag_Football_Classic
Discourse about the Gaza genocide
suspension. The BDS Movement accused the Israel–Premier Tech cycling team of sportswashing genocide and also criticised Union Cycliste Internationale for allowing
Cultural discourse about the Gaza genocide
Cultural_discourse_about_the_Gaza_genocide
Filipino esports organization
the accompanying 2024 Esports World Cup have been accused of being sportswashing device for the Kingdom of Saudi Arabia. "Blacklist International - Please
Blacklist_International
2026 sports campaign in Ireland
an opportunity to stand up for what is right", "We are not willing to sportswash genocide", and "Stop the game" were repeated. Notable participants in
Stop_The_Game
Bilateral relations
positions to criticize the human rights in the UAE and instead enabling its sportswashing agenda. Following the City’s takeover by Abu Dhabi in 2008, the UK government
United Arab Emirates–United Kingdom relations
United_Arab_Emirates–United_Kingdom_relations
Football match
human rights violations, calling the hosting of the final an "attempt to sportswash its image". The match had an official attendance of 51,370, making it
2019_UEFA_Europa_League_final
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