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Reduction of quantity/quality of a good without corresponding price reduction
In economics, shrinkflation, also known as package downsizing, weight-out, and price pack architecture is the process of available products shrinking
Shrinkflation
Chocolate cookie bar
of caramel. Like many confectionery items, Twix has been accused of shrinkflation, where Mars, Incorporated has decreased the size of the bar. This accusation
Twix
Brand of chocolate
in latest 'shrinkflation' to hit shoppers". The Independent. Retrieved 26 September 2023. Hooker, Lucy (26 September 2023). "Shrinkflation strikes again
Galaxy_(chocolate_bar)
American economist
Infinite Leader. She has been credited with the first usage of the term "shrinkflation". In 2009 Malmgren was co-founder of Principalis Asset Management, an
Pippa_Malmgren
Practice of lowering the intrinsic value of coins
a political controversy involving the possible debasement of coins Shrinkflation "This infographic shows how currency debasement contributed to the fall
Debasement
Brand name of snack cracker by Nabisco
the price remained the same. A BBC report cited this as an example of shrinkflation. Food portal List of crackers "RITZ Crackers Homepage". Archived from
Ritz_Crackers
American politician (born 1984)
with long-term budget requirements. In 2024, Deluzio co-sponsored the Shrinkflation Prevention Act with Rep. Marie Gluesenkamp Pérez to prevent corporations
Chris_Deluzio
Home video game console by Sony
emerges overseas on Amazon". Tom's Hardware. Barnes, Geoffrey. "Sony Shrinkflation 5". Damage Control Blog. Yin-Poole, Wesley. "Sony Announces Cheaper
PlayStation_5
Geometric progression ratio that provides a constant rate of return over the time period
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Compound_annual_growth_rate
Korean fried chicken restaurant chain
general, has come under public and government criticism for practicing shrinkflation by reducing the size of products while simultaneously increasing their
Bonchon_Chicken
Total market value of goods and services produced within a country
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Gross_domestic_product
Cola soft drink
management, growing interest in snacking, and economic factors like shrinkflation. Carbonated water Sugar (sucrose or high-fructose corn syrup (HFCS)
Coca-Cola
Study of an economy as a whole
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Macroeconomics
Species of coffee plant
keeping the previous ornamental design, thereby presenting a case of shrinkflation. In some case, the coffee is still advertised as "100% Arabica" in flyers
Coffea_arabica
American multinational food and beverage corporation
chocolate was mocked with Foodwatch's Goldener Windbeutel award for shrinkflation. List of Mondelez International brands "Our history". Mondelez International
Mondelez_International
Chocolate bar produced by Mars Inc.
2023. Courtez, Jack (9 April 2026). "EXCLUSIVE: Mars Wrigley's latest 'shrinkflation' slashes Mars bar sizes by nearly a quarter without lowering prices"
Mars_bar
Object or record accepted as payment
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Money
Type of affix
inflation economic inflation in a particular field tipflation, stagflation, shrinkflation -gasm < orgasm an intensely pleasurable experience foodgasm, cargasm
Libfix
Study of the development of social production
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Political_economy
British economist (1883–1946)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
John_Maynard_Keynes
Devaluation of money's purchasing power
worth over time Overconsumption Real versus nominal value (economics) Shrinkflation and Skimpflation Secular inflation Steady-state economy Stealth inflation
Inflation
American daytime television talk show (2009–2022)
January 14, 2022. The final program, which featured a discussion about shrinkflation and an interview with Maria Shriver, did not directly reference the
The_Dr._Oz_Show
Global inflation following the COVID-19 pandemic
have shrunk the most under shrinkflation". Business Insider. Boak, Josh (March 8, 2024). "Biden calls out 'shrinkflation' as part of a broader strategy
2021–2023_inflation_surge
Policy of interest rates or money supply
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Monetary_policy
Group of macroeconomic theories
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Keynesian_economics
High inflation, low economic growth, and high unemployment
inflation Deflation Economic stagnation Hyperinflation Inflationism Shrinkflation Stagflation in the United States Zero interest-rate policy 1976 sterling
Stagflation
Container specifically made for liquid such as beverages and usually made of aluminum
(25 October 2017). "Smaller soft drink sizes leave bitter taste of shrinkflation". sowetanlive.co.za. Retrieved 31 August 2024. "2-piece DWI Can Dimensions"
Drink_can
Canadian politician and journalist (born 1968)
capital gains tax, capping profit margins on essential goods, and making shrinkflation illegal. In January/February 2011 issue of The Atlantic, Freeland argues
Chrystia_Freeland
Macroeconomic model
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Real_business-cycle_theory
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Measures of national income and output
Measures_of_national_income_and_output
School of economic thought
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Austrian_school_of_economics
British snack food
Retrieved 25 August 2010. "Jaffa Cakes packet size reduced in latest 'shrinkflation' move". The Guardian. Retrieved 29 May 2020. Harry Wallop (6 May 2012)
Jaffa_Cakes
Dry foodstuff used in baking
ounces (520 to 430 g). After the COVID-19 pandemic, another round of shrinkflation resulted in some mixes being reduced to as low as 13 ounces (another
Baking_mix
School of economic thought
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Post-Keynesian_economics
People without work and actively seeking work
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Unemployment
Macroeconomic theory
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Supply-side_economics
Indian drink brand
Aam Ras previously contained 45% mango pulp, but reduced it to 25% (shrinkflation) and is made from naturally ripened mangoes. The drinks offered are
Paper_Boat
School of thought in monetary economics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Monetarism
Amount owed by individual consumers
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Consumer_debt
Economic model
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Lucas_islands_model
System in which parties engage in transactions according to supply and demand
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Market_(economics)
Macroeconomic model relating interest rates and output
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
IS–LM_model
Value of banknotes and coins still issued
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Currency_in_circulation
American economist
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Perry_Mehrling
Publishing company in China
splitting its database into smaller ones while keeping the price (see shrinkflation). The regulator also found that CNKI's operator use exclusivity clauses
CNKI
Measure of increase in market value of goods
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Economic_growth
Macroeconomic theory
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Modern_Monetary_Theory
Growth model in economics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
AK_model
American economist (born 1958)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Greg_Mankiw
Rare schools of economic thought
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Heterodox_economics
Economics concept
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Rational_expectations
Economic model
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Mundell–Fleming_model
Theory of equilibrium between supply and demand
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
General_equilibrium_theory
Government body that manages currency and monetary policy
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Central_bank
American lawyer and politician (born 1960)
to make employment-related decisions. In 2024, Casey introduced the Shrinkflation Protection Act, which would prevent companies from selling smaller sizes
Bob_Casey_Jr.
School of thought in macroeconomics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
New_classical_macroeconomics
Heterodox theory of money
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Chartalism
Dominant post-WWII post-industrial global economy
claimed that in reality people were angry about other issues, such as shrinkflation and corporate greed. Mr Brad Bannon, a Democratic Party strategist,
Late_capitalism
Approach to economics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Neoclassical_economics
Percentage of a sum of money charged for its use
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Interest_rate
Economics of regulation
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Regulatory_economics
American economist (born 1953)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Paul_Krugman
Rise of wage adjusted for inflation
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Wage_growth
Intervals of expansion and recession in economic activity
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Business_cycle
Non-profit consumer affairs website
attempts to inform the public at large. The issue is now commonly known as shrinkflation. On February 15, 2009, Consumerist broke the news of a terms of service
Consumerist
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Calvo_(staggered)_contracts
Macroeconomic method
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Dynamic stochastic general equilibrium
Dynamic_stochastic_general_equilibrium
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Polak_model
Postwar academic movement in economics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Neoclassical_synthesis
Business cycle contraction
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Recession
Model used in Macroeconomics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Macroeconomic_model
Holds that money is created endogenously by the banking sector
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Monetary_circuit_theory
Roger Douglas and economics Rubinomics, from Robert Rubin and economics shrinkflation, from shrink and inflation slopaganda, from AI slop and propaganda stagflation
List_of_portmanteaus
American economist and Nobel Laureate (1937–2023)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Robert_Lucas_Jr.
School of economic thought
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Marxian_economics
Situation described in Keynesian economics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Liquidity_trap
Total value of money available in an economy at a specific point in time
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Money_supply
Situation in which financial assets suddenly lose a large part of their nominal value
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Financial_crisis
Process by which the money supply of an economic region is increased
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Money_creation
Part of the national accounts of the United States
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
National Income and Product Accounts
National_Income_and_Product_Accounts
rate from 20.5% to 19%. Cap profit margins on essential goods and make shrinkflation illegal. Scrap GST on new homes worth up to $1.5 million for first-time
2025 Liberal Party of Canada leadership election
2025_Liberal_Party_of_Canada_leadership_election
International spending of petroleum export revenues
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Petrodollar_recycling
Schools of economic thought developed at elite colleges in the 1970s United States
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Saltwater and freshwater economics
Saltwater_and_freshwater_economics
American economist and Nobel Laureate (1915–2009)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Paul_Samuelson
American economist and Nobel Laureate (born 1943)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Thomas_J._Sargent
School of economic thought
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Disequilibrium_macroeconomics
School of macroeconomics
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
New_Keynesian_economics
Subject inspired by evolutionary biology
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Evolutionary_economics
American economist
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Hyman_Minsky
American economist and Nobel Laureate (born 1943)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Joseph_Stiglitz
Inflation driven by a rise in the cost of goods and services
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Cost-push_inflation
School of macroeconomic thought
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Market_monetarism
American economist (1867–1947)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Irving_Fisher
British economist (1904–1989)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
John_Hicks
Generally accepted economic schools of thought
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Mainstream_economics
American economist and statistician (1901–1985)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Simon_Kuznets
Swedish economist (1851–1926)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Knut_Wicksell
Decrease in the general price level
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Deflation
Measure of economic activity
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Net_national_income
School of economic thought (1930s)
Inflation Cost-push Deflation Demand-pull Disinflation Price level Shrinkflation Stagflation Interest rate Liquidity trap Money Creation Demand Liquidity
Stockholm_School_(economics)
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