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Novel device or idea designed to attract attention
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail
Gimmick
1992 platform video game
Gimmick!, released in Scandinavia as Mr. Gimmick, is a platform video game developed and published by Sunsoft, and originally released in Japan for the
Gimmick!
Topics referred to by the same term
Look up gimmick in Wiktionary, the free dictionary. Gimmick is a novelty feature in marketing, magic/illusion, and psychology. Gimmick may also refer to:
Gimmick_(disambiguation)
Portrayal of sexual subject matter
adults only films, leaving the X rating to pornography. Later the invented gimmick rating "XXX" became a standard for pornographic material. In 1970, the
Pornography
Various types of matches used in professional wrestling
matches, sometimes called "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common
Professional wrestling match types
Professional_wrestling_match_types
A gimmick capacitor is a capacitor made by twisting two pieces of insulated wire together. The capacitance may be varied by loosening or tightening the
Gimmick_capacitor
2024 video game
''Gimmick! 2 is a 2024 platform game developed by Bitwave Games and published by Sunsoft and Clear River Games. Gimmick! 2 was released on September 5
Gimmick!_2
2019 horror-comedy film directed by Naganna
Gimmick is a 2019 Indian Kannada-language comedy horror film, directed by Naganna and produced by Deepak Samidurai under the banner of Samy Pictures.
Gimmick_(film)
American professional wrestler (born 1985)
this time, he adopted various gimmicks, including performing as Stardust, a melodramatic spin-off of his brother's gimmick, Goldust. He departed WWE in
Cody_Rhodes
Professional wrestling character
Lee in 1994. Widely regarded as one of the greatest and most enduring gimmicks in professional wrestling history, the character is celebrated for its
The_Undertaker_gimmick
American professional wrestler (born 1969)
of the Year (1989) Worst Gimmick (1995) as Goldust Worst Gimmick (1997) as The Artist Formerly Known As Goldust Worst Gimmick (2007) as Black Reign WWE/World
Dustin_Rhodes
Prop used in magic and mentalism
A swami gimmick is a prop used in magic and mentalism. It enables its user to create the illusion of knowing something in advance under impossible conditions
Swami_gimmick
Japanese shōjo manga series
Hot Gimmick (Japanese: ホットギミック, Hepburn: Hotto Gimikku) is a Japanese shōjo manga series written and illustrated by Miki Aihara. It was serialized in
Hot_Gimmick
Professional wrestling in-ring persona
In professional wrestling, a gimmick broadly refers to a wrestler's in-ring persona, character, behaviour, attire, or other distinguishing traits while
Gimmick (professional wrestling)
Gimmick_(professional_wrestling)
German rock musician
the break-up of Das Elegante Chaos in 1989, Kruspe formed Orgasm Death Gimmick in 1991. The band released three demo tapes before disbanding in 1993.
Richard_Kruspe
Japanese manga series
Gimmick! (ギミック!, Gimikku!) is a Japanese manga written by Yōzaburō Kanari and illustrated by Kuroko Yabuguchi [ja]. It was serialized in Shueisha's seinen
Gimmick!_(manga)
Season of American television series
works to rescue trafficked women, including a victim's sister. 591 18 "Gimmick" Norberto Barba Kevin Deiboldt April 23, 2026 (2026-04-23) 2718 3.41 While
Law & Order: Special Victims Unit season 27
Law_&_Order:_Special_Victims_Unit_season_27
1999 video game
E.G.G.: Elemental Gimmick Gear (エレメンタルギミックギア -E.G.G.-, Erementaru Gimikku Gia -E.G.G.-) is an action role-playing game for the Sega Dreamcast console
Elemental_Gimmick_Gear
2019 film by Yûki Yamato
Hot Gimmick: Girl Meets Boy is a 2019 Japanese coming-of-age romance film written and directed by Yūki Yamato. The film stars Mizuki Itagaki, Miona Hori
Hot_Gimmick:_Girl_Meets_Boy
1993 studio album by Barkmarket
Gimmick is the second studio album by the American noise rock band Barkmarket, released on October 12, 1993, by American Recordings. William Ruhlmann
Gimmick_(album)
American social networking service
(July 24, 2023). "Twitter's 'X' Rebrand Is Elon Musk's Most Desperate Gimmick Yet". Rolling Stone. Archived from the original on October 3, 2023. Retrieved
X_(social_network)
2002 video game
obtain the missing parts of a robot that can give anyone access into the Gimmick Palace, a tower-like structure with a tomato on it. In lieu of random encounters
Tomato_Adventure
American professional wrestler (born 1965)
Fame in 2022. Calaway began his career in 1987, working under various gimmicks for World Class Championship Wrestling (WCCW) and other affiliate promotions
The_Undertaker
1985 electronic children's toy
cassettes use slide wheels, similar to the View Master: Big Little Wooly Gimmick Learns a Lesson The Great Grundo Groundrace Teddy & The Surf Grunges Teddy's
Teddy_Ruxpin
Dustin Runnels is a three-time winner of the category under three different gimmicks (Goldust, The Artist Formerly Known As Goldust and Black Reign).
List of Wrestling Observer Newsletter awards
List_of_Wrestling_Observer_Newsletter_awards
2001 World Wrestling Federation pay-per-view event
one table. The ninth match was a gimmick battle royal, involving nineteen WWF alumni famous for their outlandish gimmicks. To further increase the nostalgia
WrestleMania_X-Seven
American professional wrestler (born 1961)
Federation throughout the 1990s and early 2000s, and underwent several gimmick changes; the most notable were Papa Shango, Kama, Kama Mustafa, The Godfather
The_Godfather_(wrestler)
Professional wrestling tag team
used other gimmicks before they joined the WWF and had a gimmick change in the WWF shortly before disbanding. Their original WWF gimmick was that of
Godwinns
American professional wrestler (born 1974)
"Version 1" character, which received critical acclaim and was named Best Gimmick by the Wrestling Observer Newsletter in 2003. In 2016, Hardy introduced
Matt_Hardy
wrestlers, who refer to them by several different names that reflect their gimmick. Moves are listed under general categories whenever possible. An armbreaker
Professional_wrestling_throws
American television sitcom (2021–2023)
date Prod. code U.S. viewers (millions) Rating (18-49) 1 1 "Working the Gimmick" Nahnatchka Khan Jeff Chiang & Nahnatchka Khan February 16, 2021 (2021-02-16)
Young_Rock
2026 Indian film by Ahmed Khan
clean and situational rather than relying on forced vulgarity or loud gimmicks.' Vineeta Kumar of India Today rated the film 2.5/5 stars, writing, "Welcome
Welcome to the Jungle (2026 film)
Welcome_to_the_Jungle_(2026_film)
American singer-songwriter (born 1946)
Wagoner persuaded Parton to record Jimmie Rodgers' "Mule Skinner Blues", a gimmick that worked. The record shot to number three, followed closely by her first
Dolly_Parton
1959 song from the musical Gypsy
"You Gotta Get a Gimmick", also known as "You Gotta Have a Gimmick", is a song from the 1959 musical Gypsy, with music by Jule Styne and lyrics by Stephen
You Gotta Get a Gimmick (song)
You_Gotta_Get_a_Gimmick_(song)
British comic book story
"Gadgetman and Gimmick-Kid" is a British comic strip published by Fleetway Publications in the boys' comic anthology title Lion between 4 May to 26 October
Gadgetman_and_Gimmick-Kid
Japanese video game development and publishing company
Saturn Strikers 1945 II Shooter Arcade, PlayStation, Sega Saturn Taisen Hot Gimmick Mahjong Arcade Zero Gunner Shooter Arcade 1998 Yoshimoto Mahjong Club Mahjong
Psikyo
2026 Indian film by David Dhawan
contemporary spin." The teaser featured AI-generated toddlers as a promotional gimmick created by a third-party creative agency. Murtuza Iqbal from Free Press
Hai_Jawani_Toh_Ishq_Hona_Hai
American actor and professional wrestler (born 1969)
Blading Championship World Heavyweight Dirt sheet Glossary of terms Kayfabe Gimmick Face Heel Shoot Heat Job Push House show Match types Music Ring name Sports
Dave_Bautista
English football player and manager (1951–2026)
somersault throw and this amused and shocked him. He regarded it as a gimmick and could not believe the club's supporters would take joy in it. The throw-in
Kevin_Keegan
Season of television series
Gabrielle and Lynette rekindle their friendship. 123 12 "You Gotta Get a Gimmick" David Grossman Joe Keenan January 10, 2010 (2010-01-10) 14.03 After inheriting
Desperate_Housewives_season_6
American multinational technology conglomerate
Manjoo, Farhad (August 10, 2016). "Think Amazon's Drone Delivery Idea Is a Gimmick? Think Again". The New York Times. ISSN 0362-4331. Archived from the original
Amazon_(company)
Japanese manga artist
a Japanese shojo mangaka best known for creating the manga series Hot Gimmick. She debuted with Lip Conscious! in Betsucomi. Aihara frequently serialized
Miki_Aihara
American actor and professional wrestler (born 1977)
performing freestyle raps in promos and wore jerseys and hats as part of his gimmick, along with the slogan "Word Life". Cena was briefly paired with enforcer
John_Cena
American cultural theorist
Slovenian, Portuguese, Japanese, and Korean. After her book Theory of the Gimmick was published in 2020, she was called "the most influential literary theorist
Sianne_Ngai
1950 US-Saudi tax credit deal
The Golden Gimmick refers to a foreign tax credit deal enacted in November 1950 by the U.S. Government under President Harry Truman between King Ibn Saud
Golden_gimmick
American professional wrestler
husband Matt Hardy, particularly during his "Broken" gimmick in TNA and AEW, as well as his "Woken" gimmick in WWE. She has also maintained a strong presence
Reby_Sky
Comics character
Merry Pemberton, also known as Gimmick Girl and Merry, Girl of 1000 Gimmicks is a fictional character in the DC Comics Universe. She is the adoptive sister
Merry_Pemberton
Professional wrestling stable
Gangrel, Christian, Edge, and later on, Matt and Jeff, the Hardy Boyz. Their gimmick was that of a clan of vampires, although they were often merely described
The Brood (professional wrestling)
The_Brood_(professional_wrestling)
1959 horror film directed by William Castle
(1959). This film is famous for employing one of Castle's promotional gimmicks, "Emergo," a skeleton that was flown over the audience during screenings
House_on_Haunted_Hill
American politician and businessman (born 1967)
"supports comprehensive access to birth control for women but not the far-left gimmicks in this bill". He supports a federal 15-week ban on abortions. In 2025
Bernie_Moreno
The chapters of the Japanese shōjo manga series Hot Gimmick were written and illustrated by Miki Aihara and serialized in the monthly manga anthology
List_of_Hot_Gimmick_chapters
American professional wrestler (born 1965)
made his debut for the World Wrestling Federation, employing multiple gimmicks during his early run. He returned to the WWF in 1998 where he was repackaged
Rikishi_(wrestler)
Novelty intended to promote a film
A movie gimmick is an unusual idea intended to enhance the viewing experience of a film, and thus increase box office sales. Many of these have been used
Movie_gimmick
American professional wrestling manager (1954–2013)
the World Wrestling Federation (WWF, later WWE) under the ring name and gimmick of Paul Bearer, manager and storyline father of The Undertaker, as well
Paul_Bearer
English actor (born 1967)
Guardian. Retrieved 13 May 2024. Lee, Nathan (2 September 2006). "Gore, Gimmicks and a Hero With a Literal Rage to Live". The New York Times. Retrieved
Jason_Statham
Canadian bodybuilder (1969-2004)
termination of the Beaver Cleavage gimmick in a scripted 'storm out' by Charles Warrington due to the absurdity of the gimmick, Marianna was portrayed as the
Marianna_Komlos
Group of fictional characters
later variants of Hordak gave him a variety of cyborg-like mechanical gimmicks, reminiscent of the shape-changing powers he displayed in the 1980s series
List of He-Man and the Masters of the Universe characters
List_of_He-Man_and_the_Masters_of_the_Universe_characters
Professional wrestling stable
Blading Championship World Heavyweight Dirt sheet Glossary of terms Kayfabe Gimmick Face Heel Shoot Heat Job Push House show Match types Music Ring name Sports
Los_Gringos_Locos
English rock band
This period also featured props, including inflatable penises and other gimmicks, and a number of circus tricks. During the 1981–1982 American tour, the
The_Rolling_Stones
Garters The Great Man 17 Mizuki Itagaki 24 Japan Actor Solomon's Perjury Hot Gimmick: Girl Meets Boy 18 Damien Thomas 83 UK Actor Twins of Evil Pirates 20 Kimble
2025_in_film
American singer (born 1981)
[Spears]'s voice as an artist, and in her music, auto-tune isn't so much a gimmick as it is an instrument used to highlight, contort and make a statement
Britney_Spears
types of matches, or have an annually recurring main event. Most themed or gimmick events (sans the "Big Five" events) are roughly treated like filler themed
List of WWE pay-per-view and livestreaming supercards
List_of_WWE_pay-per-view_and_livestreaming_supercards
American filmmaker (1914–1977)
and '60s, for which he devised innovative and distinctive promotional gimmicks. Born in New York City and orphaned at 11, Castle dropped out of high school
William_Castle
gained their own identity and playstyle, both Chameleons ... feel more like gimmicks than anything." Portrayed by: Sal Divita (MK3, UMK3); J.J. Perry (Annihilation)
Characters of the Mortal Kombat series
Characters_of_the_Mortal_Kombat_series
Masked professional wrestling character
promotion WWE and its Mexican subsidiary Lucha Libre AAA Worldwide (AAA). The gimmick debuted in WWE in March 2025 and was originally portrayed by Chad Gable
El_Grande_Americano
Indian actress and film producer (born 1982)
who tries to land the lead role in a Karan Johar film with a publicity gimmick. Film critic Sukanya Verma praised her flair for comedy, especially her
Priyanka_Chopra
Recurring professional wrestling tournament by WWE
Ring", although 1986 winner Harley Race was the only one to carry this gimmick onto television during these early years of the tournament. In 1993, the
King_of_the_Ring_tournament
Deceptive play in gridiron football
A trick play, also known as a gadget play, gimmick play or trickeration, is a play in gridiron football that uses deception and unorthodox tactics to
Trick_play
Professional wrestling gimmick
In June 2010, Kiyoshi became the third man to use the gimmick. By October 2010, the gimmick was dropped, but made a brief return in January 2011, once
Suicide_(wrestling)
A-show. Compare B-team. abort To suddenly discontinue a feud, angle, or gimmick due to a lack of fan interest or some other caveat (like injury), usually
Glossary of professional wrestling terms
Glossary_of_professional_wrestling_terms
Puerto Rican wrestler (born 1982)
which noted his lineage as a member of the Colón family, as well as a gimmick of "winning by any means necessary", emphasizing his heel character. It
Epico_Colón
Professional wrestling character
Doink the Clown is a professional wrestling gimmick originally and most popularly portrayed by Matt Borne, who debuted the Doink persona in the World
Doink_the_Clown
WWE television programs
Joey Marella and Danny Davis, the latter playing up his crooked referee gimmick – disputing the finish. When footage from the escape spot was deemed "inconclusive
Saturday_Night's_Main_Event
12th Leader of the Opposition in Lok Sabha since 2024
from the original on 27 March 2019. Retrieved 18 March 2019. "In A New Gimmick, PM Changes Twitter Profile Name To 'Chowkidar Narendra Modi'". 17 March
Rahul_Gandhi
American professional wrestling and entertainment company
copyright law. The court ruled that Warrior was legally entitled to use the gimmick, costuming, face paint designs, and mannerisms of the "Warrior" character
WWE
Professional wrestling tag team
currently signed to WWE as ambassadors. As the name of the team implies, their gimmick is that they are a pair of metalheads, complete with heavy metal related
The_Headbangers
1984 studio album by the Cult
"Spiritwalker" "83rd Dream" "Butterflies" "Go West (Crazy Spinning Circles)" "Gimmick" "A Flower in the Desert" "Dreamtime" "Rider in the Snow" "Bad Medicine
Dreamtime_(The_Cult_album)
American professional wrestler (1987–2023)
recognized The Fiend as the Worst Gimmick of the year, making Wyatt the only performer to have won both Best Gimmick and Worst Gimmick with the same character.
Bray_Wyatt
Professional wrestling stable
stable active in Extreme Championship Wrestling between 1995 and 1999. The gimmick of the group was that, despite their obvious differences in physical appearance
Dudley_Brothers
Professional wrestling stable
Federation (WWF) and the United States Wrestling Association (USWA). Their gimmick was that they were a white separatist group from South Africa, and their
The_Truth_Commission
American broadcaster and former wrestler (b. 1973)
main roster as Alberto Del Rio's bodyguard. During 2012, WWE changed his gimmick to The Funkasaurus, a funk dancer accompanied by his backup dancers the
Tyrus_(wrestler)
Season of television series
Worlds boldly finding out if "puppet episode" still feels like a creative gimmick". The A.V. Club. Archived from the original on July 27, 2025. Retrieved
Star Trek: Strange New Worlds season 4
Star_Trek:_Strange_New_Worlds_season_4
American professional wrestler (1926–2003)
"Sheik" gimmick, under which he would gain international fame. Farhat first started wrestling as The Sheik of Araby in the Chicago area, with the gimmick initially
The_Sheik_(wrestler)
Professional wrestling ring gear
that some professional wrestlers wear as part of their in-ring persona or gimmick. Professional wrestlers have been using masks as far back as 1915 and they
Wrestling_mask
2025 video game
Patrick on the fly, and platforming puzzles being designed around this gimmick. Titans of the Tide was released for Nintendo Switch 2, PlayStation 5,
SpongeBob SquarePants: Titans of the Tide
SpongeBob_SquarePants:_Titans_of_the_Tide
Canadian professional wrestler (born 1971)
between the L and R in Japanese. In Mexico, he adopted a robot-like mask and gimmick, changed his name to Steele, and won the CMLL World Heavyweight Championship
Val_Venis
1991 American horror film
The Attack of the Amazing Electrified Man, featuring a "Shock-o-Scope" gimmick consisting of electrical "buzzers" in seats. Bud, a student who uses a
Popcorn_(1991_film)
1959 horror film
on Haunted Hill (1959), Castle used gimmicks to sell the film. The Tingler remains most well known for a gimmick called "Percepto!", a vibrating device
The_Tingler
Professional wrestling stable
of the Year" by Rolling Stone, while also being recognized as the "Best Gimmick" of the year by the Wrestling Observer Newsletter. Additionally, they became
The New Day (professional wrestling)
The_New_Day_(professional_wrestling)
American actor and wrestler (born 1972)
contract with the WWF. Johnson quickly rose to global prominence, aided by a gimmick he employed as a charismatic trash talker. Johnson left the WWE in 2004;
Dwayne_Johnson
American professional wrestler and country singer (born 1979)
2005 and was placed in a storyline with Trish Stratus, in which James' gimmick was that of Stratus' biggest fan turned obsessed stalker, an angle which
Mickie_James
British virtual band
Gorillaz to prove that the project was not "a gimmick": "If you do it again, it's no longer a gimmick, and if it works then we've proved a point." The
Gorillaz
Capital of the Philippines
Street tour shows retro architecture and why it's worth reviving as a gimmick place". News5. Archived from the original on March 2, 2015. Retrieved January
Manila
American professional wrestler (1957–2019)
comedian and actor better known by the ring name, King Kong Bundy. Under this gimmick, he portrayed a pugnacious, trash-talking villain character. He appeared
King_Kong_Bundy
World Wrestling Federation pay-per-view event
Ringmaster" gimmick was met with an indifferent reaction from fans, prompting Austin to create a new look and gimmick for himself: the "Stone Cold" gimmick, that
Royal_Rumble_(1996)
American professional wrestler (born 1990)
He made his debut on October 18, 2013, becoming known for sticking to a gimmick illustrated by his spooky attire and painted face. He competed at BLP Slamilton
Danhausen
American professional wrestler and singer
made her WWE debut on the July 28, 2005, episode of SmackDown! with a gimmick of a "fixer" for the villainous faction MNM (Joey Mercury, Johnny Nitro
Jillian_Hall
Canadian singer-songwriter and poet (1934–2016)
| I wanted to love this Leonard Cohen exhibit, but was overwhelmed by gimmicks and kitsch". The Washington Post. Archived from the original on February
Leonard_Cohen
Main character in the Texas Chainsaw Massacre series
artistic outlets, fictional characters, heavy metal bands, and wrestling gimmicks. Leatherface is the only character to appear in all nine films in the Texas
Leatherface
American professional wrestler (born 1961)
Doink until Ray Apollo assumed the gimmick. Following the 1993 Survivor Series, Lombardi wrestled under his fourth gimmick of the year. Unofficially restarting
Steve_Lombardi
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