The start of a new school year is approaching, which means you should be preparing your back-to-school emails, especially if you are looking to take advantage of the year's second-busiest shopping season. After the Christmas holiday season, the Back-to-College and Back-to-School season is the second-largest retail event.
According to the National Retail Federation, Americans intended to spend $109 billion on Back-to-School essentials such as books, school supplies, technology, and other items....